Tell us a little about Matte for Men.
What inspired it?
I simply couldn’t find products that worked and weren’t sticky so I developed them myself. Also, I wanted to take the confusion out of men’s skin care as I always wondered for example, why a company sold 20 different shave gels…why not just offer the most effective one?What separates you from your competition?
We’ve taken the confusion out of men’s skin care as our products are each the best at what they do. We also are the only company to offer an “all-in-one” face care lotion that isn’t sticky. Additionally we offer a 30 Day Satisfaction guarantee on all of our products.What is Startup Warfare?
[Startup Warfare] is a way for me to share the lessons I’ve learned by starting a business from scratch with other entrepreneurs who want to do the same and launch a new business. I share tips and advice that will hopefully save people both time and money and allow them to avoid the most common mistakes we all make.Do you have any goals you’d like to accomplish with Matte for Men and Startup Warfare over the next year or so?
What inspired you to launch a blog about your startup business experiences? I found that there really weren’t many venues where new business owners could go to ask questions and learn about starting and running a business…from someone that actually has lived through the process.
With Matte For Men…just to keep growing at a double digit pace and introduce men’s skincare to a wider audience. We are currently exploring radio and television opportunities. In regards to Startup Warfare…the goal is simple…to be seen as a resource for new entrepreneurs and keep providing valuable tools that they can indeed use.What are some lessons your business has taught you?
There are so, so many but the one that quickly comes to mind is that no one cares about your business as much as you do and the sooner you understand this, the better off you’ll be.Is there anything else you’d like to add?
The only other thing I think is important to mention is that it is very important to have a good “support” network in place…booth in business and in your personal life. This network is imperative in helping you get through the tough times every new business owner goes through.